Politics seem to be injected into every aspect of our lives. The world of businesses — both large and small — are not much different. Mega-store Target is now passing a subtle message to Trump fans that caught many off guard.
The retail giant, which started in Minneapolis, announced that they are going to release a new home and lifestyle line. The producers of this line are not just some no-name designers. According to NBC, they are none other than Chip and Joanna Gaines from the popular HGTV show “Fixer Upper.” This is a big move by Target.
Products in this line, named “Hearth & Hand with Magnolia” will be available at Target stores as well as their website. The release date is going to be on November 5th of this year.
This news is a shock to many conservatives, mainly due to the backlash Target received a while back from the Right. They decided to bend to the liberal agenda and allow individuals to use the bathroom that fits their “gender identity.”
Obviously, this led to many people boycotting the mega-retailer, not just because of their decision, but because of the potential danger children could be in from being in the bathroom with someone of the opposite sex.
It is going to be interesting to see how all of this plays out considering that the Gaineses were attacked by liberals for attending a church that does not support gay marriage. Regardless of whether you agree with the church they go to or not, you cannot deny their willingness to work hard and their strong Christian faith.
The line is going to have around 300 items. Most things in the collection will be less than 30 dollars. However, you can find items as inexpensive as 99 cents, and up to about 130 dollars.
Mark Tritton, executive vice president and chief merchandising officer of Target, spoke on their decision. “In a retail environment where differentiation has never been more important, we’re doubling down and introducing more than a dozen new brands to provide guests with even more reasons to choose Target.”
Tritton went on to say, “Partnering with Chip and Joanna to create a modern farmhouse collection available only at Target allows us to offer an aesthetic we know our guests will love, and the quality and affordable prices can’t be beat. That’s the magic of Target, and we can’t wait for our guests to enjoy this collection for years to come.”
During an interview, Joanna Gaines spoke about why they decided to work on the Magnolia brand. She explained that the goal is to not only make homes “beautiful,” but to focus on “family and practicality.”
The goal, Gaines stated, is to “create spaces that families want to gather in.” She hopes that by introducing the series through Target, they can offer amazing items at an even better price point.
It is nice to see that the Gaineses will have their products available in November. Many families, regardless of political affiliation, are bound to enjoy some of the high-quality furnishings that hopefully do their job and bring families closer together.