A new study has revealed that the ultraviolet light from UV nail dryers may increase the risk of developing cancer-causing mutations and can damage DNA.
The study, published in January in Nature Communications, was conducted by researchers from the University of California, San Diego, and the University of Pittsburgh.
UV nail dryers use ultraviolet light to cure gel nail manicures. They have become quite popular in recent years and are in common use in both homes and nail salons.
However, the researchers found that human and mouse cells died when exposed to the typical amount of radiation used in UV nail dryers.
Specifically, the study revealed that a 20-minute session under a UV nail dryer led to 20 to 30 percent of cells dying. Repeating this process three times caused 65 to 70 percent of the exposed cells to die.
The cells that survived suffered mitochondrial and DNA damage and developed mutations often seen in skin cancer, according to a news release on the study.
Ultraviolet light has a wavelength of 10 to 400 nanometers. The higher the wavelength, the deeper the radiation penetrates the skin.
UV nail dryers typically use light with a wavelength of 340 to 395 nanometers, around the same as the light used in tanning beds.
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“Tanning beds are listed as carcinogenic and UV nail lamps are mini tanning beds for your nails," Dr. Julia Curtis, an assistant professor of dermatology at the University of Utah, told CNN.
The study has caused one of its authors, Maria Zhivagui, to swear off UV nail dryers.
"Once I saw the effect of radiation emitted by the gel polish drying device on cell death and that it actually mutates cells even after just one 20-minute session, I was surprised," she said in the news release.
"I found this to be very alarming, and decided to stop using it.”
Author Ludmil Alexandrov noted that this is seemingly the first study of the effects and possible risks of the ubiquitous nail dryers.
“If you look at the way these devices are presented, they are marketed as safe, with nothing to be concerned about,” Alexandrov said.
“But to the best of our knowledge, no one has actually studied these devices and how they affect human cells at the molecular and cellular levels until now.”
Curtis suggested taking some precautionary measures when using a UV nail lamp.
"Apply broad spectrum sunblock that contains zinc and titanium around the nails, and wear UV gloves with the fingertips cut off when it is time to cure your nails,” she recommended.
Dr. Joshua Zeichner, an associate professor of dermatology at Mount Sinai Hospital in New York City, went even further.
"Unfortunately, full protection is not possible, so my best recommendation is to avoid these dryers altogether," he told CNN.
This article appeared originally on The Western Journal.
One of the most notorious hate crime hoaxers in the United States will soon receive another film credit.
Jussie Smollett is working as a director of an upcoming film in California, according to a TMZ report.
Smollett is collaborating with actress Vivica A. Fox in the production.
The former "Empire" cast member was photographed on the set of "The Lost Holiday" in Orange County on Thursday.
Jussie Smollett Directing New Film With Vivica A. Fox As He Appeals Conviction https://t.co/AiMZUNwg25
— TMZ (@TMZ) June 23, 2023
Smollett is most known for paying two Nigerian bodybuilders to play the role of white Donald Trump supporters for a staged hate crime attack in January 2019.
Smollett claimed that a pair of MAGA-hat-wearing assailants drenched him with bleach while stating "this is MAGA country" in the dark of night in downtown Chicago.
Smollett was ultimately convicted of filing five false police reports in connection to his colorful account of MAGA banditry -- all charges felonies under Illinois law.
The hoaxer was booked into the Cook County Jail to serve his sentence the day of his initial conviction -- only for his jail time to be stayed pending his appeal a week later.
He's set to ultimately serve five months behind bars for his charges, unless he succeeds in overturning his conviction.
Smollett continues to assert his innocence, even as the two brothers implicated in staging the attack have pointed to him as the originator of the plot.
Smollett previously worked with Fox on "Empire," a show that was ultimately canceled a year after his organized hoax.
Jussie Smollett Directing New Film With Vivica A. Fox As He Appeals Conviction
Jussie Smollett has a lot of balls in the air … at the same time he’s appealing his conviction in his hoax hate crime case, he’s also directing a new movie with a big star, who just so happens to… pic.twitter.com/sHSXXHtgJI— Dr.LyndaBarnes (@MrsBarnesII) June 23, 2023
Fox defended Smollett in 2021 before his conviction, expressing her desire to work with the hoaxer in the future, according to TMZ.
Smollett landed directorial work on a made-for-streaming movie produced for Black Entertainment Television last year, according to Variety.
Smollett's film credit in "The Lost Holiday" isn't clear.
Some legal experts believe it's likely Smollett's appeal of his hoax conviction could take years to run its course, according to The New York Times.
This article appeared originally on The Western Journal.
The Islamist monarchy of Saudi Arabia may be eyeing other American sports.
The blockbuster merger of LIV, a new golf tour controlled by Saudi Arabia's Public Investment Fund, with the American PGA Tour earlier this month, represents a major entry for the Saudis into American sports.
And it might not be the last one.
The fund's seemingly limitless oil wealth renders it a competitor to wealthy American sports owners.
Some of the sporting events already owned by the Saudi state include a Formula One race, World Wrestling Entertainment performances, and the Saudi Cup, the most lucrative horse race in the world, according to the U.K. Guardian.
Saudi Prince Mohammed bin Salman coerced British Prime Minister Boris Johnson into facilitating the nation's purchase of a franchise in the English Premier League in 2021, according to the New York Post.
Clubs within the soccer league had opposed Saudi ownership of Newcastle United on the grounds of the country's poor human rights record and opposition to Western concepts such as liberty and democracy.
The Saudi Public Investment Fund has been linked to American sporting businesses such as Major League Baseball, Major League Soccer, the National Basketball Association and even the Los Angeles Olympic Committee, according to the Post.
National Football League insiders don't rule out the possibility that Saudi Arabia's Public Investment Fund could purchase a stake in a team, or buy a franchise outright, according to the sports-news website Sportsnaut.
In a June 7 column, Albert Breer of Sports Illustrated suggested the door was open to the possibility after speaking to league presidents on the topic.
"I hit up a couple team president types, and while I think starting a whole league isn’t happening, I don’t think it’s out of line to consider the idea that they could someday bid on an NFL team, and maybe even buy one,” Breer wrote.
The NFL would have to change a rule barring public companies from owning teams in order for a team to fall into the ownership of the Saudi state.
For many Americans, the suspected involvement of the Saudi government in the 9/11 terrorist attacks makes the LIV-PGA merger offensive.
Fifteen of the 19 hijackers responsible for the 9/11 terrorist attacks were Saudi citizens, according to CBS News.
9/11 Families United accused PGA leadership of facilitating Saudi "sportswashing" by allowing the merger with LIV.
“We will never forget.” 9/11 Families United rips the PGA in blistering statement:
“PGA Commissioner Jay Monahan co-opted the 9/11 community last year in the PGA’s unequivocal agreement that the Saudi LIV project was nothing more than sportswashing of Saudi Arabia’s reputation.…
— Mike Sington (@MikeSington) June 6, 2023
A 53 percent majority of Americans expressed a negative view of Saudi Arabia in an October Morning Consult poll.
This article appeared originally on The Western Journal.
In a shocking turn of events, the Russian "civil war" appears to be over before it started.
Multiple outlets, including The Associated Press, are reporting that the private Russian military force Wagner Group has halted its march on Moscow.
This dramatic turnaround seemingly quells one of the largest political and military challenges that Vladimir Putin has faced during his 11 years as Russia's president.
Yevgeny Prigozhin, the head of Wagner, made the announcement Saturday.
The Wagner head cited an aversion to "shedding Russian blood" as a reason for pulling his troops back, despite being a mere 120 miles from the Russian capital.
The sudden change in heart is being attributed to Belarusian President Alexander Lukashenko, who claims to have helped negotiate a deal with Prigozhin.
Lukashenko reportedly spoke to Putin about this deal.
While details on the negotiations are scarce, one thing that Prigozhin did negotiate was a "security guarantee" for his troops.
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It was unclear whether one of Prigozhin's demands, the removal of Defense Minister Sergei Shoigu, had been agreed to.
The short-lived uprising began in earnest Friday after Prigozhin claimed that Russians were mismanaging Ukrainian war efforts, as well as killing his men.
The Russian Defense Ministry has denied killing Wagner Group troops.
Regardless, it didn't take long for the rebels to quickly gain ground and capture key sites.
By all indications, the Kremlin was scrambling and caught off-guard as the private mercenary force aggressively captured the Russian military headquarters in Rostov-on-Don, a city just 660 miles south of Moscow.
Critically, those headquarters run Russian operations in Ukraine.
When this uprising began, Prigozhin described Wagner's efforts as "not a military coup, but a march of justice," the BBC reported.
The AP noted that bad blood had been brewing between Wagner and the Defense Industry for a while now.
Prigozhin had previously refused to comply with a requirement that Wagner sign contracts with the ministry by the end of June. Prigozhin did note that he was willing to reconsider this refusal, but blasted Defense Ministry for having "treacherously" cheated them.
While Prigozhin may have turned his men around from storming Moscow, it's unclear what is next for the group.
Putin has promised swift and powerful retribution for any who participated in the mini-coup, but Wagner forces are also critical in the ongoing war efforts against Ukraine.
This article appeared originally on The Western Journal.
Is the LGBT movement beginning to reach a place where it's alienating everyday Americans?
According to the results of Gallup's annual "Values and Beliefs" poll, that very well appears to be the case.
This year's iteration of the Gallup poll, which was taken between May 1 through May 24, showcased some interesting trends in the general moral acceptability of various hot-button cultural issues.
The results ultimately found that, overall, moral stances were swinging conservative, and no issue made that more pronounced than the moral acceptability of "Gay or lesbian relations."
The issue saw a stark 7 percent drop in support, going from 71 percent support in 2022 to 64 percent in 2023.
Of all the issues covered in the poll, that was easily the starkest drop in support. The Gallup news release was headlined, "Fewer in U.S. Say Same-Sex Relations Morally Acceptable."
Curiously, the highest rise in support came for "the death penalty."
The drop in moral acceptability of same-sex relationships is notable for two reasons.
Further lending credence to the theory that this is some sort of pendulum swinging the other way, the Gallup poll notes that in 2022, a record-high of 71 percent of American adults said that gay or lesbian relations are morally acceptable.
The 64 percent the figure currently sits at is a low that hasn't been seen since 2019.
While America may never fully revert to the 38 percent support seen in 2002, or even the 54 percent support seen in 2012, the fact that the number is regressing at all should be worrisome for the fiercest LGBT advocates.
Gallup also notes that American support for gay or lesbian relations has remained above 60 percent since 2015.
The outlet also notes that the main factor driving the decline in gay relation support is Republicans. Among Republicans polled, 41 percent find gay or lesbian relations as morally acceptable. That's a sharp drop compared to the 56 percent figure held a year ago.
But even Democratic support for gay relations dropped some, going from 85 percent support in 2022 to 79 percent in 2023. Interestingly, Independent acceptability of gay and lesbian relations rose -- albeit by a single percent.
Other cultural battlegrounds didn't see the same magnitude of change observed by gay or lesbian relations, but most trends still largely pointed to a more conservative viewpoint.
For instance, while still overwhelmingly viewed as favorable, the moral acceptability of "birth control," "divorce," and "sex between an unmarried man and woman" all fell by four, three, and four percentage points, respectively.
Even the still-lucrative pornography industry saw a drop in moral support.
Interestingly, the other biggest drops in support came when animals were involved. Both "medical testing on animals" and "cloning animals" saw 4 percent drops in support.
The findings of Gallup's "Values and Beliefs" track with an earlier report, based on the same poll, from them that found social conservatism the highest it's been in about a decade.
That particular breakdown found that 38 percent of those polled identified as "very conservative/conservative," while 29 percent identified as "very liberal/liberal." In both 2021 and 2022, more people identified as liberal than conservative.
As for what this means in the big picture pertaining to 2024 and beyond, it's still too early too tell.
But if this trend continues, Democrats will have their work cut out for them as the party moves increasingly to the left.
According to this Gallup poll, that's not what Americans want.
This article appeared originally on The Western Journal.
A British millionaire who had initially signed up to join the sightseers who are now missing in the Atlantic Ocean, had a very uneasy feeling about the submarine and fatefully decided not to join the expedition.
Chris Brown, 61, told the media, "I was one of the first people to sign up for this trip with OceanGate while the submersible was being developed," the U.S. Sun reported.
But he added that he got an uneasy feeling about the project. He dropped out because he was concerned by the quality of technology and materials used by OceanGate Expeditions, the company offering deep-sea visits to the wreck of the Titanic.
Brown had originally paid his deposit for the mission to visit the famed wreck of the HMS Titanic along with his friend, Hamish Harding.
One of his concerns was that the submersible was apparently being designed with controls "based on computer game-style controllers."
The submarine that was eventually built has now gone missing off the coast of Newfoundland, the Associated Press reported on Monday.
Rescue operations have been mounted to search for the missing ship and its five passengers. Experts stated that the submersible's air supply will be depleted by Thursday.
Rescue workers said that noises have been heard in the area being searched, but so far, the vessel itself has not been located.
“Canadian P-3 aircraft detected underwater noises in the search area. As a result, ROV operations were relocated in an attempt to explore the origin of the noises,” the First Coast Guard District said in a Twitter post on Wednesday. ROV is the acronym for “remotely operated vehicle.”
“Those ROV searches have yielded negative results but continue. Additionally, the data from the P-3 aircraft has been shared with our U.S. Navy experts for further analysis which will be considered in future search plans,” the Coast Guard added.
Additionally, the data from the P-3 aircraft has been shared with our U.S. Navy experts for further analysis which will be considered in future search plans. 2/2 #Titanic
— USCGNortheast (@USCGNortheast) June 21, 2023
The troubles may not seem surprising to Brown.
"I found out they used old scaffolding poles for the sub’s ballast -- and its controls were based on computer game-style controllers," he told the paper. "If you’re trying to build your own submarine you could probably use old scaffold poles. But this was a commercial craft."
"Eventually I emailed them and said, ‘I’m no longer able to go on this thing.’ I asked for a refund after being less than convinced," he admitted.
"We decided the risks were too high in this instance, even though I’m not one to shy away from risk."
Brown is not alone. Others have also worried about the safety of the submersible. A CBS journalist, for instance, had a harrowing experience inside the missing Titanic submersible just last year.
Chris Brown, a friend of British billionaire Hamish Harding, has told Sky News that he is hoping for a miracle as the search for the missing Titan submersible continues.
Latest: https://t.co/OB9RZbLnsf pic.twitter.com/20jcXdrKbF
— Sky News (@SkyNews) June 21, 2023
In 2022, journalist David Pogue took a spin on the machine and came away afraid for the future. Indeed, his tour ended up "lost."
"We were lost for two-and-a-half hours," Pogue said.
Pogue is not the only one to feel shaky over the whole venture. Passenger Mike Reiss noted that even the release form was a warning since it directly mentioned the word "death" repeatedly throughout the document.
"They mention death three times on page one and so it’s never far from your mind. You try to put it out," he said.
“I’m not optimistic just because I know the logistics of it," he added about the submersible.
Unfortunately for Brown's friend, Harding went ahead of the trip and is now among the missing, along with OceanGate chief executive Stockton Rush, French maritime expert Paul-Henri Nargeolet, British-Pakistani businessman Shahzada Dawood, and Dawood's son, Suleman.
"I feel really upset about Hamish -- he’s an extremely easy guy to get along with," Brown said of his friend.
"One thing’s for certain, Hamish isn’t the sort of fellow to panic. He’ll be extremely calm and will be processing plans, schemes and ideas through his enormous brain," Brown concluded. "I fully expect he’ll be a calming influence on the others in the sub, and will be giving them hope."
This article appeared originally on The Western Journal.
New details have emerged on a commercial submarine that went missing while exploring the wreck of the Titanic ocean liner in the Atlantic Ocean.
Five passengers are unaccounted for on board the OceanGate Expeditions craft -- with experts fearing the Titan submersible has as little as 57 hours worth of oxygen remaining as of Tuesday, according to Yahoo.
The missing passengers are British billionaire Hamish Harding, Jannicke Mikkelsen, OceanGate CEO Stockton Rush, Pakistani-British businessman Shahzada Dawood and his son Suleman Dawood, according to Sky News.
French Navy veteran Paul-Henri Nargeolet has been identified as the pilot of the deep-sea craft.
Harding disclosed in a weekend Instagram post that the trip to the Titanic would likely be the only one carried out by OceanGate in 2023 -- citing poor weather conditions in the area of the northern Atlantic Ocean off of Newfoundland.
"A weather window has just opened up and we are going to attempt a dive tomorrow," Harding revealed in the Saturday post.
View this post on Instagram
One passenger who previously boarded the craft said he was required to sign a questionable waiver before a Titanic trip last year.
"You sign a massive waiver that lists one way after another that you could die on the trip," Mike Reiss said in an interview with BBC Breakfast on Tuesday.
'You sign a massive waiver that you could die on the trip'
As search teams race against time to find the small sub that went missing during a dive to the wreck of the Titanic, writer Mike Reiss told #BBCBreakfast about taking the same trip last yearhttps://t.co/FNeiSyZfLl pic.twitter.com/2STvm7YDbz
— BBC Breakfast (@BBCBreakfast) June 20, 2023
"They mention death three times on page one and so it's never far from your mind. You try to put it out."
Reiss expressed his doubts about the possibility of an ocean rescue to save the passengers aboard the submersible.
“I’m not optimistic just because I know the logistics of it."
Another one-time passenger on the craft expressed similar doubts.
"There's no way to escape, even if you rise to the surface by yourself," David Pogue said of the scenario, according to Yahoo.
The U.S. Coast Guard is working with the Navy and the Canadian military to locate the missing submersible, according to The New York Times.
Capt. Jamie Frederick indicated that the vessel could provide 40 hours of breathable air to those inside in a Tuesday news conference.
US Coast Guard says the Titanic submersible has "about 40 hours of breathable air left." pic.twitter.com/A2YR0FAhNM
— The Post Millennial (@TPostMillennial) June 20, 2023
The prospects for a rescue operation are unclear.
This article appeared originally on The Western Journal.
Meghan, Duchess of Sussex, is going through a nasty, public divorce with all manner of dirty laundry being aired after the fact -- and it's got nothing to do with whatever marital problems she might have.
No, this divorce is with the streaming titan Spotify -- and the last couple of days haven't been too kind to the duchess.
On Friday, Bill Simmons, a Spotify senior executive and founder of The Ringer, tore into Prince Harry and Meghan as "f***ing grifters" in a tirade that quickly captured headlines.
“I wish I had been involved in the Meghan and Harry-leaves-Spotify negotiations,” Simmons said on the Friday episode of his eponymous podcast. "The f***ing grifters. That’s the podcast we should’ve launched with them.”
WARNING: The following audio clip contains vulgar language that some viewers may find offensive.
Bill Simmons absolutely HATES Prince Harry
We need to know what Harry said to Bill on that Zoom pic.twitter.com/lsxNoSPaCU
— The r/BillSimmons Podcast (@rBillSimmonsPod) June 16, 2023
It was a searing and savage "goodbye" from a top figure at Spotify.
Now, just a few days later, a new report from PodNews is further piling on the "grifter" claim launched by Simmons.
"Podnews has heard from multiple sources that some interviews on the show were done by other staffers, with her questions edited-in afterwards," the outlet reported Monday.
The show in question was Meghan's podcast "Archetypes," which proved to be a failure for Spotify, as evinced by the fact that the group axed a $20 million deal with Harry and Meghan, The Wall Street Journal reported Thursday.
"Archetypes" managed to put out a dozen episodes in its first and only season on the service.
The format of the failed show was the typical conversational podcast, covering a swathe of topics pertaining to Meghan.
One would presume that part of the appeal of that format is hearing organic, genuine conversations between the host and her guests.
If the PodNews report is correct, those podcasts were anything but organic and genuine.
Rather, they would be scripted and rehearsed -- a fraudulent facsimile of an actual discussion.
While the report provided no evidence for these claims, there is ample evidence of Meghan having no problem with deceitful manipulations.
Back in December, when she and Harry were promoting their new Netflix documentary, many viewers noticed some peculiar issues with the trailer promoting it:
Within that dramatized trailer, there are numerous cuts and clips of the British royals being accosted by the paparazzi and media.
The only issue was that much of the imagery showed people who were decidedly neither Harry nor Meghan being harassed by the media.
One of the shots was of disgraced former Donald Trump lawyer Michael Cohen.
Pic one Netflix trailer. Pic two the clip on Gettys. It’s the same event. I think the clip may be a different camera. But still the same thing. You can see the same people, clothes, background. pic.twitter.com/9tpFkhbe0L
— Gert's Royals (@Gertsroyals) December 5, 2022
Whatever it is one may think of Cohen, he is not Harry and Meghan.
And whatever it is one may think of Harry and Meghan, they appear to be taking the worst of this Spotify fallout.
Neither of them has publicly responded to Simmons or PodNews or otherwise addressed their Spotify deal outside of prepared statements.
This article appeared originally on The Western Journal.
A longtime producer ousted from Fox News over an on-air graphic has given his version of how his departure from the network unfolded.
Alexander McCaskill resigned after producing a chyron on Tuesday that appeared under on split-screen video that showed President Joe Biden on one side and former President Donald Trump on the other.
The graphic was displayed on the day of Trump's arraignment on federal document mishandling charges, as Mediaite reported.
The chyron stated, "Wannabe dictator speaks at the White House after having his political rival arrested."
The Fox News chyron for about 30 seconds had the wannabe dictator speaks at White House message up pic.twitter.com/hykmE61Bro
— Adam (@Eathington) June 14, 2023
Former Fox News host Tucker Carlson announced the news of McCaskill's departure from the network in Thursday's episode of "Tucker on Twitter."
McCaskill formerly served as a managing editor for "Tucker Carlson Tonight" -- before Carlson's own abrupt termination from Fox.
Ep. 4 Wannabe Dictator pic.twitter.com/MDcs5g0gxB
— Tucker Carlson (@TuckerCarlson) June 15, 2023
"Inside Fox, the women who run the network panicked," Carlson said.
"First they scolded the producer who put the banner on the screen. Less than 24 hours after that, he resigned.
"He'd been at Fox for more than a decade and was considered one of the most capable people in the building. He offered to stay for the customary two weeks, but Fox told him to clear out his desk and leave immediately."
McCaskill also announced his own departure from Fox in private Instagram post, according to The Daily Beast. In his account, he "asked them to let me go, and they finally did."
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"Today was my last day at FOX. It's been a wild 10 years and it was the best place I've ever worked because of the great people I met.
"But the time has come. I asked them to let me go, and they finally did."
"To all my friends there: I will miss you forever."
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The Instagram post was published to Twitter by Daily Beast social media reporter Justin Baragona.
Former Fox News producer Alexander McCaskill, who parted ways with the network for airing the "wannabe dictator" chyron, posted this photo of him leaving Fox offices on his Instagram.
McCaskill was also a longtime producer/editor for Tucker Carlson.https://t.co/MvJqRMiBOR pic.twitter.com/4ebvPhadsy
— Justin Baragona (@justinbaragona) June 16, 2023
McCaskill has since accepted a position with Carlson's nascent media venture, according to Carlson biographer Chadwick Moore.
The Based Chyron Guy, Alex McCaskill, was a former Tucker Carlson Tonight producer who has now left Fox News after ten years, en route to joining Tucker’s new team. He is one of at least three former producers who have left Fox to join Tucker’s new venture. https://t.co/UioyIyk90L
— Chadwick Moore (@Chadwick_Moore) June 17, 2023
"He is one of at least three former producers who have left Fox to join Tucker’s new venture," Moore wrote.
CORRECTION, June 19, 2023: In a tweet Saturday, Tucker Carlson biographer Chadwick Moore said of Alex McCaskill, "He is one of at least three former producers who have left Fox to join Tucker’s new venture." An earlier version of this article inaccurately attributed the quote to someone else.
This article appeared originally on The Western Journal.
Anheuser-Busch’s CEO addressed the ongoing boycott of his brand in a public statement Thursday in which he vowed to protect jobs affected by its former partnership with a transgender influencer.
The company’s desperate chief executive did not cite the controversial Dylan Mulvaney partnership directly, but merely said discussion of the Bud Light brand had “moved away from beer.”
Brendan Whitworth released a statement on the company website that was titled “Anheuser-Busch Announces Support For Frontline Employees And Wholesaler Partners.”
Whitworth said, “We recognize that over the last two months, the discussion surrounding our company and Bud Light has moved away from beer, and this has impacted our consumers, our business partners, and our employees.”
He added, “We are a beer company, and beer is for everyone.”
The CEO did not reference the reason behind an organic boycott that is now in its 10th week, or offer any sort of apology.
Rather than apologize to former customers, Whitworth said Bud Light would try to appeal to beer drinkers through a new campaign and that they would make moves to protect employees who have been caught in the crossfire of its decision to enter the culture war from the left.
“Today, we are announcing three important actions as we continue to move our business forward,” Whitworth stated. “First, we are investing to protect the jobs of our frontline employees.”
“Second, we are providing financial assistance to our independent wholesalers to help them support their employees,” he continued.
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The CEO then implored consumers to view the brand from a historic lens as a fun beer that is “easy” to drink.
“Third, to all our valued consumers, we hear you,” Whitworth said. “Our summer advertising launches next week, and you can look forward to Bud Light reinforcing what you’ve always loved about our brand -- that it’s easy to drink and easy to enjoy.”
To end the reset message, Whitworth concluded:
“As we move forward, we will focus on what we do best -- brewing great beer and earning our place in moments that matter to you. Here’s to a future with more cheers.”
The statement was released amid another week of declining sales, as Bud Light was also dethroned as America’s best-selling beer.
The Associated Press reported Thursday that Bud Light had lost its top spot to Modelo.
Modelo currently controls 8.4 percent of the U.S. market in sales at grocery, convenience and liquor stores.
Bud Light sales currently account for 7.3 percent of total sales in such stores.
Sales of both brands in bars and clubs are more difficult to track.
To end the week on June 3, Bud Light’s sales were down 24 percent when compared to last year.
This article appeared originally on The Western Journal.
