It has now become popular for companies to get political — as long as they’re attacking the Trump administration. It looks like a popular shoe manufacturer is getting in on the act.
When Trump visited French President Emmanuel Macron in Paris, he paid Macron’s wife a compliment upon saying their goodbyes. He said, “You know, you’re in such good shape.” He turned to President Macron, saying, “She’s in such good physical shape. Beautiful.” Reebok then launched an attack against Trump on Twitter, complete with a chart saying when it’s “appropriate” to offer such a compliment.
Of course, before Reebok jumped in, the establishment media lost their collective minds. CNN said of the president’s comments, “The tacky remark suggests a presidential mindset that is damaging to America’s interests abroad.” The New York Times said, “Mr. Trump has repeatedly commented publicly on the physical appearance of women he has encountered either as a presidential candidate or as president — including the comedian Rosie O’Donnell and, now, the first lady of France.” When looking at the left’s reaction to President Trump’s compliments, a mountain and a mole hill might come to mind.
That’s when — on Friday — sports apparel company Reebok took to Twitter to post an infographic aimed at criticizing the president. The infographic was a chart labeled “When is it appropriate to say, ‘You’re in such good shape…beautiful.'” The graphic listed a number of scenarios including “Are you in an elevator with a woman?” and “Are you a world leader greeting the spouse of a head of state?” and “Are you introducing yourself to your future mother-in-law?” In each scenario except one, the answer is “no.”
The president was in France to celebrate Bastille day. His visit was marked by a number of meetings with the French president.
Reebok’s tweet is not the first time a company has publicly taken a political stance against President Trump. This year’s Superbowl was full of ads that took aim at the Trump administration — in particular, they attacked his position on illegal immigration.
Budweiser ran an ad depicting the struggle of an immigrant to the United States. 84 Lumber’s ad portrayed an immigrant mother and her son walking through a door in a massive wall while seeking to enter the country illegally. Automobile manufacturer Audi’s commercial showed a father helping a daughter build a boxcar while expressing his concern that she won’t be able to earn as much pay as men when she grows up.
However, there are companies who have entered the political fray to support the president. While they have not used commercials or social media to advertise their support, companies like L.L. Bean, Hobby Lobby, and NASCAR, have publicly endorsed President Trump.
None of these actions on the part of some companies should come as a surprise — we are currently living in a highly-charged political climate. The divide in this country has grown deeper. It is not only political parties who are taking sides, organizations in the private sector are also using the divide to promote their products. This is a new type of political discourse. It will be interesting to see if this trend continues.