We’ve become inundated with all the commercials we see everyday on TV and the internet, so it’s not surprising that we hardly pay attention to these ads anymore. However, there was one rare beer commercial that aired only once that Americans need to see once more.
In 2002, Budweiser released a moving and heartfelt commercial that, despite airing only once, caught the attention of Americans all across the nation. The Budweiser Clydesdale’s bowed in respect to those who lost their lives on 9/11. As the 16th anniversary of that has come and gone, it’s worth seeing this video again.
The short 55 second Budweiser commercial featured an old school buggy drawn by the famous Budweiser Clydesdales as if it were a scene out of the 1800’s. The carriage would stroll through New York City, riding across the Brooklyn Bridge, until the horses finally stopped, looking up at the New York City skyline.
The horses then bowed their heads at the sight of the New York skyline, as the words “We’ll never forget” came into view.
First aired during Super Bowl XXVI on Feb. 3, 2002, most Americans weren’t lucky enough to be able to see this moving commercial live.
The advertising company that made the ad for Anheuser-Busch went through an inordinate amount of trouble to get the commercial made. They had to get personal approval from then-New York Mayor Rudy Giuliani, as well as members of Congress, in order to get the Budweiser Clydesdales to ride through the city without traffic.
“We filmed in New York City. We had a helicopter going over the Brooklyn Bridge. Mayor Giuliani let us into the city – the only film company of any sort right after 9-11. To actually come into air space with our helicopter to film the Clydesdale… the hitch coming into Battery Park and it was amazing… just amazing,” said Bob Lachky, former executive at Budweiser.
“The police were very, very nervous about everything that was going on in the city at that time,” he continued.
Another executive, Jorn Socquet, wrote in an email to Business Insider that, “With this tribute, we wanted to respectfully honor those affected by the events of September 11th. While the original ad aired just once, the Budweiser Clydesdale’s delivered our sentiments in a moving way that continues to resonate.”
A copy of the commercial was uploaded to YouTube in 2008, and since then, it has garnered more than 18 million views.
“We are humbled to hear from people around the world who are re-watching and sharing the ad online,” continued the advertising executive.
Although the commercial only appeared once on national television, the emotional ad is popular on social media sites, and people use it to commemorate 9/11. “Hard to watch… though it only aired once… the Budweiser Clydesdale tribute,” tweeted one person.
It’s heartwarming to see large companies, often caricatured as profiteering behemoths indifferent to the plight of others by the Left, show their sympathies and respect. It’s the little things such as these that make America such a great country to be a part of.