During the weekend, Americans were infuriated by an announcement made by Keurig, the company who manufacturers hot beverage kitchen appliances. Some went as far as smashing their machines due to the company’s decision, and the trend #BoycottKeurig exploded on social media.
According to The Washington Times, Keurig CEO Bob Gamgort quickly realized he made a mistake when he announced the company would pull their advertising during Sean Hannity’s show on Fox News. On Monday, Gamgort issued a full apology for the situation. “I apologize for any negativity that you have experienced as a result of this situation and assure you that we will learn and improve going forward,” he said.
Keurig announced on Twitter that they were pulling their ads from Hannity because the host had interviewed GOP Senate Candidate Roy Moore, who was accused of having sexual contact with a 14-year-old almost 40 years ago.
Gamgort explained that this was unlike his business to publicly announce plans in this fashion. He labeled it as being “outside of company protocols.”
Hannity came out this week to defend Gamgort and Keurig after the apology. He noted that Keurig was “preyed upon by the most anti-free speech, pro-censorship group in the United States today. It is a group that is bought and paid for by friends and supporters of the Clintons and as you may have seen, the radical leftist group Media Matters for America.”
The Fox News host went on to describe the situation as a smear campaign against Fox News and their sponsors.
This is not the first time that the group Media Matters tried to get a personality off the air due to differences in political ideology. More Americans should be outraged over the attempted censoring of Hannity.
Hannity went on to describe the situation. He said that if Media Matters “and their paid pack of hitmen” had their way, “there would be no Fox News.”
He continued, “There would be no dissent, no difference of opinion, no free exchange of ideas.” This idea is nothing new to the Left, who seems to go out of their way to silence dissent.
Even though Hannity made the call to stop breaking Keurig machines and explained that it was a misunderstanding, that didn’t stop Media Matters from blatantly lying to push their agenda.
After Keurig removed advertising from Hannity’s show, resulting in Hannity viewers destroying their Keurig machines, the Keurig CEO issued an apology. Will Keurig sales decrease after this announcement?
“While Hannity and his supporters were busy today smashing coffee makers, six more advertisers either removed their ads from Hannity’s show or confirmed that they will not run ads on Hannity’s show going forward,” Media Matters responded. It is important to note that this came after Hannity’s call for his viewers to stop destroying their machines. Portraying Hannity and his supporters in that manner is disingenuous.
At this point, the relationship has been mended between Fox News and Keurig’s CEO, but that will not stop pressure from groups like Media Matters. It will be interesting to see what kind of tactics they use to try to damage an already resolved situation.