Americans remain very angry over the wave of national anthem protests that took place in the NFL last week. Budweiser, which is still sponsoring the NFL, recently tried to do something about this anger. But, they were unprepared for the true feelings of ordinary Americans.
On Friday, Anheuser-Busch’s consumer helpline crashed after their social media campaign in support of the NFL drew the ire of fans. The crash was due in large part to a Facebook post that encourages those unhappy with the national anthem protests to call Anheuser-Busch’s consumer helpline.
“Rock It News” helped to make the company’s phone number go viral, thus leading to the flood of angry calls.
Budweiser and Bud Light are two of America’s best-selling beers, so the fact that so many Americans are angry with the company could spell trouble.
Even worse, Anheuser-Busch has long tried to paint itself as a patriotic company, with American flag-themed cans and bottles. This stance has been sharply weakened by the company’s close working relationship with the NFL.
In the wake of the NFL’s national anthem protests, many companies have considering pulling or have already pulled their ads from NFL games. Some players have also lost sponsorships because of their participation in the protests.
So far, Anheuser-Busch has not indicated any changes in their relationship with the NFL.
To be fair, for as “Americana” as Anheuser-Busch likes to present itself, the company has dabbled in progressive, left-wing politics before.
During the last Super Bowl, the company ran an advertisement called “Born the Hard Way.” The ad focused on the story of Eberhard Anheuser, the German immigrant who, along with another German immigrant named Adolphus Busch, founded the American beer giant.
While the ad was praised for its glowing portrayal of a plucky and determined immigrant, many thought that Anheuser-Busch was trying to show their anti-Trump colors by running a pro-immigration advertisement less than a month after Donald Trump took office.
Anheuser-Busch’s continued relationship with the NFL, along with this advertisement, has convinced many that the company is on the side of Democrats, Black Lives Matter, and “Never Trump” Republicans.
A recent poll put out by Yahoo indicates that a large percentage of Americans are planning on turning off their TVs whenever NFL games are on. Furthermore, the poll found that a slight majority of those polled support President Trump’s hardline stance against those protesting the national anthem.
Many private sector companies have come to understand that supporting the NFL players’ protest of the national anthem is detrimental to their bottom lines. Is it right for companies to distance themselves from the NFL players’ national anthem protests?
Taken in conjunction with the recent crash of Anheuser-Busch’s consumer helpline, it seems clear that supporting the protests is not a smart business strategy. Similarly, many Americans are coming to the realization that Democrats seek to politicize everything, thereby leaving them no room to escape. Rather than submit, many Americans are fighting back by boycotting the NFL and targeting those companies that seem to show more allegiance to political correctness than their own customers.
At this point, both Anheuser-Busch and the NFL have to worry about their financial well-beings. Declining popularity and support means less money, and less money means fewer products on the shelves.